
Orense S.C. at the Sports Business Summit 2025
José Miguel Palacios, Head of Brand at Orense Sporting Club, was one of the featured speakers at the Sports Business Summit 2025, held at the UDLA Park campus, where he shared a deep vision of the role of sports in building collective identity.
During his talk, he presented the case of “El Bananerito”, the iconic mascot of Orense SC, as an example of how a sports brand can become a powerful tool to emotionally connect with fans and generate a sense of belonging.
His participation created a valuable space for reflection on how sports can generate impact beyond the field, connecting with culture, identity, and community, positioning Orense SC as a reference in sports branding strategies within Ecuadorian football.













