At the 2025 edition of Banana Time Machala, Palmar participated with a BTL activation that attracted numerous visitors who took the opportunity to take photos and leave positive messages for our corporation in celebration of 29 years exporting highquality bananas to the world.
During the event, our executives also held meetings with allied producers, strengthening commercial ties and reaffirming mutual commitments.
Additionally, we used the fair as the stage to launch our new digital segment: “Pin Pon Bananero”, this new segment was designed to foster authentic and close connections with both producers and visitors.
On April 15, the Chief Communication Officer of Palmar Corporation, Antonella Palacios, was invited to participate in the Forbes Ecuador Podcast, where she shared the story, evolution, and vision of our organization — born from the dream of our founder Don Euclides Palacios and built through the effort of committed generations.
During the interview, she highlighted how the new generations have taken on the challenge of projecting the family legacy into the future, driving the company forward with a modern vision focused on employee wellbeing, sustainability, and social impact.
Palmar Corporation is now an organization with more than 3,500 direct jobs and 7 companies that form a solid value chain.
We invite you to listen to the full episode on the Forbes Ecuador Podcast and learn more about the story that inspires us!
The third edition of the Women’s Bootcamp took place on March 8, in celebration of International Women’s Day. This event aligns with the fifth Sustainable Development Goal (SDG): to promote gender equality and empower women and girls. Throughout the day, 160 women from various corporate subsidiaries experienced a meaningful and enriching event. Distinguished leaders such as Minister of Labor, Ivonne Núñez, and María Paz Jervis, President of the National Federation of Chambers of Industries, shared their insights and experiences on gender equity and leadership. Participants also enjoyed an inspiring musical performance by renowned artist Fausto Miño, who brought energy and joy to the occasion, which concluded with a variety of fun and heartwarming activities. But the journey doesn’t end here: the company has already outlined a roadmap for 2025 with concrete actions that reinforce its “Violet Purpose.” Highlights include: • Gender equity talks, paired with coaching and professional development sessions. • Campaigns on family planning and prevention of sexually transmitted infections (STIs), with access to specialized medical care. With this third edition of the Bootcamp, held in collaboration with local brands from El Oro, Corporación Palmar reaffirms its commitment to talent development by creating spaces for connection, growth, and women’s empowerment. .
From February 5 to 7, we took part in Fruit Logistica Berlin, the world’s leading trade fair for the fresh produce industry. This event brought together 38 Ecuadorian companies, reaffirming our commitment to quality and sustainable fruit and vegetable production.
During the fair, we strengthened strategic alliances with our clients and showcased the quality of Ecuadorian bananas on the international stage.
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